The Reels workflow for wedding filmmakers, end to end
Shooting weddings as short-form is the fastest-growing thing in the industry. Here's a delivery workflow that keeps the couple posting for a year.
The couple that just paid you $8,000 for a wedding film has one job on Monday morning: post about the wedding. If your delivery isn't ready for that, they'll post a friend's phone footage instead. And the algorithm will remember that first.
Cut for the phone
Every hero moment should be cut vertical. The first kiss. The first look. The dad reaction. The reception entrance. These are 15-second Reels waiting to happen. Keep the horizontal film — the couple will watch that once, on a laptop, with wine. Reels are what get watched sixty times.
Deliver the sneak peek in 48 hours
One clip. Vertical. Their song. Their faces. Send it before the wedding hangover clears and you own the week's algorithm. Curanta's sneak-peek mode is built exactly for this — one clip, one link, no gallery yet.
The full delivery is a page, not a folder
When the full edit ships, it lands on a branded page with your logo. The couple opens it on their phone, and every clip is a one-tap download with the right aspect ratio, watermark-free. They post from your page directly into Instagram.
Keep them posting for a year
Break the wedding into scenes — Getting Ready, Ceremony, Reception, First Dance — and label them. A couple will re-open that page every anniversary. Every time they do, your brand shows up in their story. That's the referral engine.